Prada Paradoxe for Women 3.0 oz 90ml Eau de Parfum Intense Radical Essence Virtual Flower Spray

In 1913, Prada opened its first boutique in the heart of Milan, Italy. The stylish and superbly crafted collections designed by founder Mario Prada—including handbags, suitcases, leather accessories and cosmetic cases—were favoured and sought after by royalty and high society.
Today, this boutique, which remains highly sought-after, continues to enjoy an exceptional reputation and prestige amongst Italy’s elite, and the values embodied by Prada products are consistently regarded as an extraordinary indulgence in everyday life. Prada opened its first boutique in 1913.
In 1978, this historic and renowned brand was infused with new elements of development and vitality. Miuccia (granddaughter of Mario Prada) formed a business partnership with Patrizio Bertelli, who at the time possessed extensive experience in the production of luxury goods.
Amidst the shifting landscape of the fashion industry in the 1970s, Prada found itself on the brink of bankruptcy.
In 1978, Miuccia and her husband Patrizio Bertelli took over Prada and steered the brand towards a new milestone. As Prada’s Creative Director, Miuccia has continually redefined the brand’s legacy of challenge and innovation through her innate fashion talent.
Meanwhile, Patrizio Bertelli, a creative entrepreneur, not only established Prada’s global distribution channels and mass production systems but also skilfully integrated the brand’s traditional philosophy with modern, advanced technology. Prada entered the fragrance industry in 2003, launching a series of artisanal fragrances (Artisan Fragrances) available exclusively in a select few stores. Each fragrance focused on a single scent: iris, orange blossom, tuberose, violet and so on. The range was subsequently expanded over the following years.

Prada Paradoxe Eau de Parfum Intense for Women 90ML is a daring reinterpretation of feminine elegance, where innovation meets sensual sophistication. Crafted around the concept of the “virtual flower,” the fragrance reveals a radiant floral signature enhanced by modern technology and refined perfumery artistry.

Bright floral accords unfold into a rich heart of warm amber and creamy sensual notes, creating exceptional depth and intensity. Smooth woody undertones provide a long-lasting and addictive trail that feels both contemporary and timeless. Bold yet graceful, Prada Paradoxe Intense celebrates women who embrace contradiction, confidence, and individuality with effortless luxury.